BSc IT - Digital Marketing

What is Digital Marketing?

Digital marketing is the use of online platforms and digital channels — like search engines, social media, email, websites, and apps — to promote products or services and connect with customers. 

It helps businesses reach their audience through activities like: 

• Running ads on Google or Facebook

• Posting content on Instagram or YouTube

• Sending promotional emails

• Optimizing websites for search engines (SEO)

Advantages of Digital Marketing (in simple terms):

1. Reaches More People
   You can connect with customers all over the world, not just locally.

2. Cost-Friendly
   It’s cheaper than TV, radio, or newspaper ads. Even small businesses can afford it.

3. See Results Fast
   You can track how your ads or posts are doing in real-time and make changes if needed.

4. Target the Right People
   You can choose to show your ads only to people who are likely to be interested in your product.

5. Always Working
   Your campaigns keep running 24/7, helping you get leads and sales even when you're asleep!