BSc IT - Digital Marketing

Facebook offers several types of advertising campaigns, each designed for a specific marketing goal. Here’s a simple overview of all Facebook campaign types : 

    Awareness Campaigns : These help people become familiar with your brand or product. They are great for reaching a large audience and include Brand Awareness  and Reach  objectives.  
    Traffic Campaigns : Designed to drive visitors to your website, app, or landing page. This is useful if you want more people to read a blog, view a product, or attend an event.  
    Engagement Campaigns : Aimed at getting more likes, comments, shares, or views on your posts or videos. These help increase interaction with your content.  
    App Installs Campaigns : Focused on getting more people to download and use your mobile app.  
    Video Views Campaigns : Meant for increasing the number of people who watch your videos, useful for storytelling or brand messaging.  
    Lead Generation Campaigns : Help collect customer information directly on Facebook through lead forms, making it easy to grow your email list or contact database.  
    Conversions Campaigns : Used to drive specific actions on your website, like purchases or sign-ups. It's ideal for e-commerce businesses looking to boost sales.  
    Catalog Sales Campaigns : Promote products from your catalog to people who are likely to buy, using dynamic ads.  
    Store Traffic Campaigns : Encourage people to visit your physical store by showing them your location and offer.